The Mini MINIs as Advertising
The adorable Mini MINIs are still making waves. Not because they are cute or effective or saving time at the 2012 Olympics, but because they are seen as advertising, sort of, against the IOC rules. Logos aren’t allowed, but is the MINI a logo?
“It’s got no branding on it, it’s got no Mini badge on it,” BMW spokesman Graham Biggs said of the little cars. “But people like to recognize things and we’ve had a fantastic reaction from people who see them in the stadium. The whole idea of Mini is it’s a fun brand, the cars are cute and they have a smiley face.”
Coke isn’t happy about the lack of logos displayed during the games either.
“We recognize that people have commercial endorsements on the outside, though in a perfect world they’d be a little more enlightened and recognize Coke’s longstanding partnership and sponsorship of the Olympics,” Joe Tripodi, chief marketing officer of Atlanta-based Coca Cola, said in an interview with Bloomberg Television. “Short term, I understand what they’re doing. It disappoints us but it is what it is.”
Some great inside baseball of the Olympics here that we think is very interesting.
Olympic Mini MINI in Motion
We showed you the latest electric MINI earlier. The video above shows it in motion. Plus you get an idea of just how big 1/4 scale really is.
New Electric MINIs
We all remember the MINI -E from a few years ago. We also know that BMW has put those MINIs back into service at the 2012 Olympics as part of their automotive partnership with the Olympics. What we haven’t seen is the newest electic MINI being put into service at the Olympic games.
Today, BMW is proud to introduce another critical electric vehicle to the Olympic and Paralympic fleet: the Mini MINI. This specially developed and designed radio controlled electric car will be used on the field of play in the Olympic Stadium to ferry javelins, discuses, hammers and shots back from the field to the throwing area, saving valuable time during competition.
That’s right. The Mini MINI. More specifically, R/C MINIs that will be used, as mentioned above, to shuttle Track & Field equipment from the field to the training area. The fleet of 3 Mini MINIs are 1/4 scale, feature a 10HP motor, full Olympic livery, dual vented disc brakes, heavy duty shocks and grass tires. Each weighs 25kg and with the removable sunroof is capable of carrying a javelin, shot or discus. Range is 100 meters and they can run for 35 minutes with an 85 minute recharge time.
Full press release and features after the jump. Have to wonder how to get ahold of one of these MINIs! (Read on…)